Hi, I’m Eva: An Art Director & Freelance Designer.
I lead with passion, design with purpose, mentor junior designers, and make sure everything’s print-ready—one dieline at a time.
I turn junior designers into confident creatives—and I actually like explaining bleed vs. trim for the 10th time.
Currently, I’m a lead designer for Elizabeth Arden packaging (a Revlon brand) and provide art direction while leading final production for Revlon retail walls—bringing designs to life across print and in-store environments, including major retailers like CVS, Walmart, Target and Ulta.
I’ve taught both graphic design and print production in fast-paced, real-world settings. Whether it’s walking someone through their first dieline or decoding vendor jargon, I believe in making the complex feel doable—and even fun.
What I’m known for:
🔸 Perfectly print-ready packaging
🔸 Leading designers with heart and clarity
🔸 Making complex print production feel doable
🔸 Adapting creative designs for multiple retail environments
When I’m not deep in dielines, I’m probably barefoot jogging on the beach, whipping up a steak & eggs breakfast, or adding another striped button-down to my collection. In my free time, I enjoy passion projects—one of them was even featured in Design Rush’s “Best Snack Packaging Designs” (shoutout to #3).
In short: I help build brands, teach design, and art direct with heart—delivering designs that are perfectly print-ready every time.
My Favorite Resources
As someone who is OBSESSED with packaging design, there are a few go to sites that I love to stay up to date with and go to for inspiration. Below are the top 3 sites I have frequented lately:
Design Rush, features articles on the best designs across different categories from creatives all over the world as well as a Best Design Awards competition. Recently I was featured in their Snack Packaging Design article here.
Packaging Unboxd, a podcast hosted by Evelio Mattos, on all things packaging including redesigns, sustainable packaging, AI’s role with the future of packaging, and more.
The Dieline, features articles about design, branding and packaging.