Graphic Design | Art Direction

about

Hi, I’m Eva,
I lead with passion, design with purpose, mentor junior designers, and make sure everything is print-ready or pixel-perfect, one asset at a time.

I turn junior designers into confident creatives—and I actually like explaining bleed vs. trim for the 10th time.

I combine bold creativity with deep expertise in dielines and design across a range of mediums, delivering end-to-end CPG solutions—from packaging systems and POS/POP displays to in-store signage, and print-ready assets. I also create integrated 360° campaigns across digital, social, and retail, having partnered with brands like Revlon, Almay, Elizabeth Arden, Kiehl’s, M·A·C Cosmetics, Sacred Tallow, along with creative design agencies to bring their vision from concept through retail shelf and digital screen experiences.

I also support junior designers through hands-on guidance in dielines, production, art direction and workflow clarity to help elevate both their work and process.

What I’m known for:
🔸 Perfectly print-ready or pixel-perfect artwork
🔸 Adapting creative designs across retail, packaging, and digital environments
🔸 Leading and supporting designers with clarity and craft
🔸 Making complex print production feel doable

When I’m not deep in dielines, I’m probably barefoot jogging on the beach, whipping up a steak & eggs breakfast, or adding another striped button-down to my collection. I also enjoy passion projects—one of which was featured in DesignRush’s “Best Snack Packaging Designs”. Recently, I also spoke at the Print Design Summit 2026 about Retail-Ready Design.

For me, design isn’t just about delivering great work — it’s about teaching, supporting, and growing with my team.

That’s why I make it a priority to create supporting documents, templates, tutorials, and video guides. I want junior designers to feel confident and equipped, whether I’m in the room or not.

On a day-to-day basis, my role involves guiding and supporting the team in many ways — providing art guidance, reviewing designs for print readiness, teaching the basics of design and production, or helping someone adapt a layout to a new dieline while ensuring brand consistency. Every day looks a little different, but the goal is always the same: to make sure the team feels confident and supported.

Here’s an example of the tutorial videos I create so the team always has a reference. The content is blurred for confidentiality, but it reflects the type of training resources I’ve built across teams and roles throughout my career.

This is the kind of work I love most: combining design with teaching, so the whole team can move forward together with clarity and confidence — no matter the project or the deadline.